Keyframe quality gate

Score each item 0–2. A production candidate needs at least 20/24 and no blocker.

1. Source specificity: could this only come from this brand or story?
2. One-second hierarchy: is the protagonist immediately obvious?
3. Emotional clarity: does one intended feeling dominate?
4. Light quality: is the lighting intentional, dimensional, and appropriate?
5. Composition tension: is there controlled friction without chaos?
6. Palette discipline: are colors limited, connected, and memorable?
7. Subject integrity: are identity, anatomy, product, logo, and UI credible?
8. Typography readiness: is there deliberate space and depth for exact type?
9. Motion affordance: can the frame become a shot rather than a zoomed still?
10. Mobile reading: does it work at phone size?
11. Brand integrity: are claims and recognizable assets truthful?
12. Anti-template test: does it avoid stock, Canva, LP hero, and generic AI aesthetics?

Blockers:

• unreadable or fake Japanese presented as final copy
• face, hand, product, logo, or interface corruption
• confidential or unapproved source exposure
• invented factual claim
• imitation of a specific third-party campaign or artist
• no clear protagonist or no credible path to motion